T
The Daily Insight

What happened to the Wonderbra?

Author

John Thompson

Published Apr 11, 2026

What happened to the Wonderbra?

Recently the South African manufacturer as well as licence holder of the Wonderbra and Playtex brands, Hanes, filed for provisional liquidation. This means consumers will soon not find Wonderbra or Playtex products in stores. Already, buyers are no longer able to make purchases on the Wonderbra online store.

Do they still make Wonderbras?

This bra became one of the best-selling Canadian styles and is virtually identical to today’s Wonderbra….Wonderbra.

A Canadian Wonderbra branded plunge, push-up bra c. 1975
TypePush-up bra style from lingerie brand
ManufacturerHanesbrands
Introduced1935 (brand origin)
Website

Are Wonder Bras good?

We think the most important thing to note about the Ultimate Silhouette bra is that it’s a super-comfy, everyday bra, at an affordable price point. Not only do Wonderbra bras offer excellent cleavage, but their support, design and quality is often overlooked, all in the name of looking good.

What is the most comfortable bra?

The 14 most comfortable bras of 2021

  • True & Co.
  • Aerie Real Me Full Coverage Unlined Bra.
  • Bali Comfort Revolution Wireless Bra.
  • Warner’s Cloud 9 Wire-Free Contour Bra.
  • Soma Enbliss Wireless Bra.
  • Maidenform Comfort Devotion Ultimate Lace-Trim Wire-Free Bra.
  • Olga Easy Does It No Bulge Seamless Wireless Bra.

How much does a Wonda bra cost?

They are expensive enough to motivate you to look after them well – full retail price is $149.98 a pair (though I’ve only ever seen them at the half-price of $74.99). So my conclusion? I love my bunny bra and I’m going to wear it as often as my sensitive skin will allow.

How should Wonderbra fit?

Holding the measuring tape parallel to the ground and just beneath the bust, measure from the back to the front. The tape should be snug against the ribcage without feeling tight. (So if you measured 32 inches, your band size is 36. If you measured 33 inches, your band size is 38.)

What is a water bra?

Description. The Original Water Bra® is a perfect solution for when you want a little extra oomph to an outfit. • The Original Water Push-Up Bra® is a revolutionary padded bra that achieves natural shape and added cleavage using a body oil and water mixture within each cup insert.

What is best bra for sagging breasts?

A push-up bra is an excellent choice to be worn by ladies with sagging breasts as it functions against the gravity thus offering a lift every woman desires. The plunge feature in the bra is the best match for your deep neck dresses and also supports the breasts and makes them look close together.

Which bra is comfortable for heavy breast?

Zivame’s Super Support Bra is great for women with heavy breasts. This bra is engineered with a unique 4-way support system with non-stretch cups, broad back smoothening wings and wide straps for all-around support. You are guaranteed zero spillage from the top, sides and back.

Who should wear balconette bras?

A balconette bra makes women look sexy and accentuates cleavage. But with their wide straps and cup styles, balconette bras are especially supportive for women who have broad shoulders and firmer breasts. A balcony bra’s design is not flattering on everyone, though.

Which is the best Wonderbra bra for women?

Women’s Wonderbra Ultimate Full Effect Push Up Women’s Wonderbra Ultimate T-Shirt Underwire Bra Women’s Wonderbra Refined Glamour Lace Balconette Women’s Wonderbra Ultimate Multiway Underwire Bra Women’s Wonderbra Full Effect Push-up Underwire Bra

Do you need cookies to buy Wonderbra Bras?

This site uses cookies to provide and improve your shopping experience. If you want to benefit from this improved service, please opt-in. For each of your outfits, view our range below for the ideal bra shape for a cleavage to die for! Wonderbra, the most glamorous brand’s adventure began on the other side of the world.

What makes the Magic Wonda bra so special?

It is a bra that sticks on your breasts and gives you an instant lift and firm look. It called Magic Wonda Bra and it has helped thousands of women of all breast shapes and sizes to reach their desired look. The result is a perky, full, and busty look that will give all women the confidence to wear any outfit. What Makes Magic Wonda Bra So Special?

What do you need to know about Wonderbra?

An innovation leader, Wonderbra continues to develop solutions for a ravishing cleavage whatever the occasion. Wonderbra supports you from morning to night, enhances your cleavage and reveals your figure. Read More › This page was cached at 02:56:23 29/05/2021.